Work Case Study
Details:
Love In Motion
Case Study
Description:
Love in Motion is an initiative to raise funding and awareness for justice and compassion needs for Canada’s urban neighborhoods and at-risk people groups. A lofty goal to raise a million dollars from riders crossing the country on bicycles and motorcycles needed a solid brand.
Fluent was called upon to help strategize the ride from inception. We put the rubber to the road and came up with a name and a visual and written identity. Love in Motion has an engaging web presence and compelling collateral print and promotional materials.
LIM has seen a good number of riders coming on board as a result of a solid and comprehensive presentation as well as a targeted social media campaign and great SEO practices - all facilitated by Fluent.
See the website at: loveinmotion.ca
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