Work Case Study


- Name Creation
- Brand Identity Creation
- Corporate Stationery
- Print Collateral
- Responsive Web Design
- Copywriting

Catalyst Kinetics Group

Case Study


Burnaby British Columbia is home to some of the best athletic trainers, physiologists, chiropractors and specialized practitioners on the planet.

When a collective comes together to provide health and fitness solutions to elite olympians, professional and serious recreational athletes, they need a brand to match.

Fluent was consulted to help the Catalyst team discover their story and define their brand. Through naming, brand identity creation, plus web and print design the Catalyst story was unveiled to the world.

The name had to communicate professionalism and a unique dynamism in a competitive industry. It also had to help define a niche - combining health, fitness and performance expertise to help athletes reach their potential. Now Catalyst can put forth a brand as solid as it’s world-class personnel, advanced systems and state-of-the-Art facility.

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