Work Case Study


- Print Collateral
- Responsive Web Design

Love In Motion

Case Study


Love in Motion is an initiative to raise funding and awareness for justice and compassion needs for Canada’s urban neighborhoods and at-risk people groups. A lofty goal to raise a million dollars from riders crossing the country on bicycles and motorcycles needed a solid brand.

Fluent was called upon to help strategize the ride from inception. We put the rubber to the road and came up with a name and a visual and written identity. Love in Motion has an engaging web presence and compelling collateral print and promotional materials.

LIM has seen a good number of riders coming on board as a result of a solid and comprehensive presentation as well as a targeted social media campaign and great SEO practices - all facilitated by Fluent.

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