Fluent helped long-time friend and musician extraordinaire Phil Vanderveen develop a brand that would live up to the high quality of his music and integrity. From photography and identity creation, through promotional materials (design and print management) and album artwork, Fluent walked alongside Phil to communicate a beautifully conceived brand and story.
The subtle color palettes and vintage detailing through the design pieces provided a nostalgic backdrop to showcase his talents. We were even able to incorporate Phil's antique 'wireless radio' as the focal point for the website's home page imagery. If you'd like to see (or hear) more you can find Phil's powerful music at: